[In this article Edsurge explains how its trying to find the intersection between administrative needs and available products and companies. Edsurge has been a leader in this domain through its series of Edsurge Summits. I’m working with Edsurge to produce a Summit as part of the Three Rivers Educational Technology Conference on November 3-4 in Pittsburgh. (www.tretc.org) ]
Jun 23, 2015
For the past six months, EdSurge has been experimenting with developing a product. Our efforts are still at an exploratory stage. Even so, we want to share what we’ve been doing, what we’ve learned and our next steps.
Since we began, EdSurge has aimed to bridge the gap between the users and creators of education technology. We’ve done this through reporting and writing news, sharing your stories and hosting events across the country. We’ve also tried to make sense of this growing, intricate industry through our Edtech Index.
Even so, the challenge and cost of getting the most appropriate tools into the hands of the people who need them is still really high. Educators say that they spend hours sifting through research, emails and demos to find tools that meet their needs. Companies underwrite big sales and marketing pushes without being sure they’re reaching customers in the right time or manner.
Reports from Digital Promise and the John Hopkins School of Education have chronicled these inefficiencies, as have the Center for Reinventing Public Education. Or ask an educator or an edtech entrepreneur. Chances are, you’ll hear the same frustrations.
Whether measured by time or money, it’s still too hard to find the right tool for the right need.
After watching thousands of users find each other through our Index and at our Summits, we wanted to do more. We wanted to make it easier for educators to find the most appropriate products for their needs and for companies to find the customers who need them most.
What if finding the right tools and customers was more personalized? What would it be like if both companies and educators had their own personal advisor? Someone like a hotel concierge, who was knowledgeable about the territory? And yes, someone who was truly neutral about whether you wanted front-row symphony tickets or a late-night slice of pizza?
That’s how the idea for our Edtech Concierge was born.