Building a Business Model for MOOCs

[The Berklee School of Music in Boston has been a leader using distance learning to develop music skills for post-high school students. Recently they added a MOOC into their mix of offerings. The MOOC has been an incredibly effective tool getting more people aware of Berklee and providing a path to its online and on campus programs. More schools need to look at this business model that provides cost-effective strategies for people interested in learning new skills.]

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By taking a very deliberate strategy to structuring their MOOCs, the Berklee College of Music has created an effective pipeline for their credit-bearing online courses and programs

By taking a very deliberate strategy to structuring their MOOCs, the Berklee College of Music has created an effective pipeline for their credit-bearing online courses and programs

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For 70 years, the college has evolved to reflect the state of the art of music and the music business, leading the way with the world’s first baccalaureate studies in jazz, rock, electric guitar, film scoring, songwriting, turntables, electronic production, and more than a dozen other genres and fields of study.

Berklee Online, the online continuing education division of Berklee, has been teaching music online for 13 years. Building on Berklee’s rich tradition of distance education—including mail-based correspondence courses in the 1960s and 70s that brought the likes of Alf Clausen, Gary Burton and David Mash to the college—Berklee Online was established in 2001. Our mission is to expand the reach of the college and provide music education opportunities to a global base of aspiring musicians. Over the years, we’ve developed a diverse portfolio of online offerings, from free to degree, all representing contemporary music and music-related studies.

Berklee President Roger H. Brown describes Berklee Online’s portfolio as a “Wedding Cake” of options for students. As you move up through the layers, the costs increase as does a student’s access to Berklee curricula and faculty in small, intimately sized cohorts.

In 2012, after teaching more than 75,000 students online, we became a partner institution with both Coursera and edX. This added a new bottom layer to our wedding cake of options: MOOCs.

Read more from The evolllution article.

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